Core Franchises

Balancing a custom look and feel for the overall franchise while keeping each episode fresh and complimentary to the performance. custom assets mostly using only Vevo brand elements with just some specific extras to make these feeling special but still living in the Vevo universe.

Original concept renders

Final studio

Editorial

The balance in highly in favor of Vevo as these series’ tend to be more promotional in nature and speak to many artists and styles launching content multiple times in a week. Utilizing the Vevo tone of voice as the assured dependable voice around music videos the design should follow and add an overarching cohesive look and feel. To keep these moving at pace, these are built in modular templates which can be pulled apart for clips or marketing assets across the network.

Custom series

The balance moves in favor of the artist and performance, with Vevo branding taking a backseat and only the ‘Vevo Originals’ end card on the content and marketing. Consumers reaching this content find this via the artist and are often seen as the official music video so over branding in Vevo may be a turn off to an artist specific audience.